Original content provides more to the readers and gives you value in Google. When writing for any publication, I try to do more than just rehash what can already be found on the web; I try to bring insightful new content to the audience. Offering both benefits to readers and to ranking, original content could be seen as a win–win; however, original content and investigative reporting can also tax resources including the most valuable resource: time. As most businesses evaluate performance on output, I have found you normally have to balance the two approaches to content creation. You can't always argue with the results of re-iterating a trending topic, but notice the references (i.e., links) these original pieces get when marketed correctly to the automotive industry and its audience.
Mercedes Quietly Discontinues V-12 SL Model in Prep for 2013
Neiman Marcus Ferrari FF Sells Out in 50 Minutes
2012 Lotus Exige To Come to U.S. As Track Car for $85K–$90K
Lamborghini Pricing for 2012
GM Admits to Delays in Delivering Caprice to Police
Lotus To Bring Ethos to U.S. Market for $45K
Where Did the New Dodge Challenger Yellow Jacket Get Its Name?
Was the Veneno the almighty bull Lamborghini has made it out to be?
No Drinking While Driving in the 2011 Dodge Charger
Rare Mercedes-Benz Sterling Moss for Sale in U.S.
Arrinera Releases New Pics, Specs as well as Details of Merger with Noble's Fenix