Original content provides more to the readers and gives you value in Google. When writing for any publication, I try to do more than just rehash what can already be found on the web; I try to bring insightful new content to the audience. Offering both benefits to readers and to ranking, original content could be seen as a win–win; however, original content and investigative reporting can also tax resources including the most valuable resource: time. As most businesses evaluate performance on output, I have found you normally have to balance the two approaches to content creation. You can't always argue with the results of re-iterating a trending topic, but notice the references (i.e., links) these original pieces get when marketed correctly to the automotive industry and its audience.
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