Neiman Marcus Ferrari FF sells out in 50 minutes

Story by Benjamin Greene

Originally published by Dupont Registry

Referenced by
Motor Authority
Motor Trend
Biz Journal

On Thursday, October 27, 2011, at noon, Neiman Marcus’s infamous Christmas Book opened up the phone lines for people to order the Ferrari FF Neiman Marcus Edition: All ten of the $395,000 vehicles sold in 50 minutes. For comparison, it took only three minutes to sell 100 of the $75,000 2011 Chevrolet Camaro Neiman Marcus SS Convertibles and four hours for people to pony up $105,000 for the 2010 Jaguar XJ L Supercharged Neiman Marcus Edition.

People that were able to order the limited-edition Ferrari should receive their vehicles in spring of 2012. Each car will be identified by a numbered interior plaque and a unique exterior color called "Grigio Caldo." Purchase of the exclusive 2012 Ferrari FF Neiman Marcus Edition will also enroll the owner in the 2012 Ferrari Winter Driving Experience in Aspen, Colorado.

Ferrari FF Neiman Marcus